ELZAY has created its own line of men’s wear, under the name ZAY, with a focus on catering to the sophisticated, traditional professional and businessman seeking attire for both work and leisure. ZAY’s total look is designed to satisfy this niche.

ZAY is preparing to reintroduce its brand with a fresh, modern appearance for the upcoming spring-summer ’23 season. In order to expand its reach and increase its market presence, ZAY plans to establish additional flagship stores and franchise its concept throughout the Middle East and Gulf regions.